I bought this towel for our guest's use, chosen because all my bathroom towels are from the same Next range. I've been very pleased with them so far, as although they have been used on a daily basis for almost a year, they have washed well, and have kept their softness and shape. Therefore, I feel that this makes them good value for money, as well as being offered in beautiful colours. An added bonus for me, is that having to depend upon online shopping, it means that I am able to use Next, who continue to give quick, efficient and dependable service, with a no quibble returns system, shouud I ever need it.